The Rolex Submariner "Hulk," reference 116610LV, has achieved legendary status among watch enthusiasts. Its vibrant green ceramic bezel, combined with the iconic Submariner design, created a highly sought-after timepiece. However, whispers of its discontinuation have circulated for years, culminating in its official removal from Rolex's catalog. This article delves into the definitive answer to the question: Is the Rolex Hulk discontinued? We'll explore the reasons behind its discontinuation, the impact on the secondary market, and what this means for collectors and aspiring owners.
Is the Rolex Hulk Discontinued? Yes.
The short answer is a resounding yes. The Rolex Submariner 116610LV "Hulk" was officially discontinued as part of Rolex's 2020 novelty announcements. This wasn't a surprise to many seasoned collectors, as rumors had been circulating for some time. Rolex, famously tight-lipped about its production plans, rarely provides explicit reasons for discontinuing models. However, several factors likely contributed to the Hulk's demise.
Rolex 116610LV Hulk Discontinued: Reasons for the Cessation of Production
Several theories attempt to explain why Rolex chose to discontinue the 116610LV. While no official statement was released, the most plausible explanations include:
* Model Refresh and Lineup Simplification: Rolex is known for its periodic model updates and streamlining of its product lines. The introduction of the new generation Submariners, references 126610LN and 126610LV (the latter featuring a slightly updated green bezel), likely signaled the end of the 116610LV's lifecycle. This is a common practice for Rolex; they introduce updated models with improved movements or subtle design changes, effectively phasing out older references.
* Material Availability and Production Costs: The Hulk's distinctive green ceramic bezel is a complex manufacturing process. Changes in material availability or increasing production costs could have influenced Rolex's decision. Ceramic production requires specialized technology and precise control, potentially making it more expensive compared to other materials.
* Market Demand and Saturation: While the Hulk was incredibly popular, its high demand might have led to a degree of market saturation. Rolex might have strategically chosen to discontinue it to maintain exclusivity and desirability, thereby preserving the value of the remaining pieces and creating anticipation for future releases.
* Strategic Brand Management: Rolex meticulously manages its brand image, constantly balancing heritage with innovation. Discontinuing a model like the Hulk allows Rolex to maintain a sense of excitement and anticipation surrounding its releases, preventing any perception of stagnation.
Rolex Hulk Watch Discontinued: Impact on the Secondary Market
The discontinuation of the Rolex Submariner 116610LV has had a significant impact on the secondary market. As speculation about its discontinuation grew stronger, prices began to climb steadily. Once officially discontinued, the price surge intensified. The Hulk, already a highly sought-after watch, became even more desirable as its availability dwindled. This exemplifies the "discontinuation premium" often seen with coveted Rolex models. Collectors and investors now view the 116610LV as a valuable asset, likely to appreciate further in the long term.
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